Case Study: Social Impact and Technology in the Justice Sector

Client: An award-winning, market-leading international Facilities Management company

Sector: Justice / HMPPS (Her Majesty’s Prison and Probation Service)

Challenge

As part of a competitive bid for a multimillion-pound service contract, the client aimed to develop a compelling social value proposition, one that aligned with justice sector priorities and delivered measurable outcomes. The goal: support individuals in custody, preparing them for sustainable employment within the facilities management industry, while enhancing personal wellbeing and promoting successful reintegration.

The Solution: Empowerment Through Digital Wellbeing and AI

The solution revolved around a digital platform that empowered participants to take ownership of their rehabilitation journey using a secure, anonymised self-assessment and progress tracking system.

Key Features of the Programme

AI-Driven Marketplace

Participants were connected to a curated, needs-based marketplace of support services, including:

• Counselling & coaching
• Health & fitness interventions
• Skills development & vocational training

Wellbeing Credits

Participants were issued digital credits redeemable for marketplace services, giving them agency and choice over their support pathway.

Custom Dashboards

Each participant had access to a secure, anonymised personal dashboard that tracked progress, encouraged engagement, and visualised growth over time.

Behavioural Insights & Trends

Real-time usage data provided actionable insights into what worked, where demand was concentrated, and which interventions had the most impact. This allowed continuous programme refinement and targeted support design for both custody and community reintegration.

Free Transitional Training

Participants were offered accredited, evidence-based micro-learning in areas such as:

• Food & Mood
• Mind & Body Coaching
• Habit Formation
• Positive Self-Talk

Outcomes & Impact

• Increased engagement and motivation among participants
• Data-driven social value reporting for the client
• Enhanced community integration and reduced reoffending risks
• Collaboration between public, private, and voluntary sectors
• Proved that when we collaborate, we innovate – a true example of Tech for Good

Conclusion

This case study highlights how digital innovation, AI, and social value can align to create real, measurable impact. By enabling ownership, personalisation, and dignity in rehabilitation, we not only supported the client in securing the contract but contributed meaningfully to social justice and transformation.

Social impact is not just a promise. With the right technology, it's a proven outcome.